Spa Management Online Program


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COURSE: Spa Management Online Program (duration 140h)

MODALITY: Online Course / Home study (self-paced learning, apply whenever you want!)

The Spa Management Online Program will give you all the knowledge you need in order to manage a Spa successfully.


The Spa Management Program consists of seven course modules. Every module is two weeks long and we recommend that you use the first week to watch the video lectures, go through the material and get back to us with questions. On the second week you are intended to work with your assignments, which will vary from the different modules. For the first three modules, Marketing, Leadership and Finance there are plans and statements for you to create and send to us. You will send in the first draft on the completion date, however these will also later be inserted into your final assignment: your spa business plan. It is very likely that you will want to update these plans and statements in the end, which is perfectly fine since you will receive feedback on every draft.

You will be be responsible to view the videos, study the material and send in the material by the completion dates, and we ask you to keep the deadlines. If you do not have the possibility to send the assignments on the due date you need to let us know and ask for extra time, as we want to make sure that you do not get behind.

140 hours of course material and support, including 23 video tutorials, backed by numerous manuals and templates. All examples presented are drawn from real-time spa scenarios and students have the opportunity to get personal feedback throughout the course.

Please view the contents tab for more detailed information.


We are always here to serve and support you and we will be available during the whole course period. Please let us know when you need help or if you get behind schedule and we will get back to you within 48 hours.


Program content:

1. Introduction – Spa market & Trends

2. Sales, Marketing & PR

  • Marketing fundamentals
  • Marketing analysis
  • Public relations and promotion
  • Social media
  • Retail management, merchandising and sales
  • Marketing plan

3. Leadership including Strategic planning

  • Leadership fundamentals
  • Group dynamic
  • Conflict handling and problem solving
  • Strategic planning
  • Communication
  • HCM plan

4. Finance

  • Spa Finance fundamentals
  • KPIs used in spas and financial reporting
  • Scheduling
  • Spa Revenue management fundamentals
  • Profit & loss statement and monthly report schedule

5. Human Resources

  • HR fundamentals
  • Induction
  • Contract and job description
  • HR manual

6. Service quality management and excellence

  • Operations fundamentals
  • Customer service
  • Sanitation, health and safety
  • Routines and standards
  • Concept and menu
  • Nutrition & spa cuisine
  • Sustainability

7. Business plan

  • Business plan fundamentals