Spa Marketing Course


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COURSE: Spa Marketing (duration 2-3 weeks)

MODALITY: Online Course / Home study (self-paced learning, apply whenever you want!)

What is marketing and why is it so important? Our Project & Marketing Manager Maria Nystedt will guide you through this course in the 7 separate videos. We recommend that you follow the written manual after every video, write down questions or ideas during. When taking the marketing course, you can decide which spa or what kind of spa you are thinking of during the course. We recommend that you choose the one you already are working in (easiest as reference), or the one you are planning to open (requires a bit more effort from your side). It is very important that you know what kind of spa you are planning for. You can use the document “Spa Description” under downloadable documents to describe the spa you are referring to.

The purpose of this course is to understand how you can create your own marketing plan, which you can then use in the future.

Public Relations (PR) is extremely important, and being able to use it in the right way means everything. You have to market your success.” – Dean Schlicter


Course material:

  • 4 video lectures
  • Manual
  • Marketing Plan template
  • Spa Description template
  • Quiz to test yourself


  • Watch the videos
  • Read & Study the written material
  • Write your marketing spa description and your marketing plan.
  • Test yourself with the quiz
  • Check your answers
  • Spa Description template
  • You will be responsible to complete the course on your own


We are always here to serve and support you and we will be available during the whole course period. Please let us know when you need help or if you get behind schedule and we will get back to you within 48 hours.


Manual Chapters:

1. Marketing fundamentals

2. Marketing analysis

3. Public relation and promotion

4. Social media

5. Retail management, merchandising and sales

6. Marketing plan

At the end you can take the quiz to find out how you have done.